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          • An Interview with P&O Cruises Australia: Awarded for Taking CX to Heart

            Meg Wilson, Digital Product Lead at P&O Cruises Australia, shares how they gather customer feedback with Usabilla and how doing so earned them 2018’s Mumbrella award for Best User Experience.

            Usabilla

            Usabilla empowers brands like Lufthansa, Philips, and Vodafone to become truly customer-centric by improving digital experiences on websites, apps, and emails. Enterprises acquire the ultimate solution to capture the voice of their customers, collect quantitative along with qualitative data, and turn insights into actions that drive success. With Usabilla, start asking Why.

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          State of the CMO 2018

          CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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          Blog Posts

          The purpose of purpose

          Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

          What does it take to be an innovation leader?

          To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

          Evette Cordy

          Co-founder, Agents of Spring

          3 marketing mistakes to overcome when courting prospective customers

          Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

          Sabri Suby

          Founder, King Kong

          An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

          hogwash

          The purpose of purpose - Brand science - CMO Australia

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          talking about the 4 p's:https://www.tripleclicks.co...

          kigoma divin

          The purpose of purpose - Brand science - CMO Australia

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          Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

          Tanya Sharma

          Is design thinking the answer for the next generation of marketing?

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          Hi all,Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated on...

          Jules john

          To DMP or not to DMP? - Marketing automation - CMO Australia

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          Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

          Vanessa Skye Mitchell

          DNA-based marketing: The next big thing?

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